In addition to working as a photographer for the Hallmark E-commerce department, I also work as a production designer on the team. As a production designer, I work to ready files for many gift products, including plush toys, candles, glassware, apparel, as well as a variety of unique cards. Each product has its own set of challenges and requires a keen eye for detail.
Below are a handful of examples that represent the variety of products and the different design needs required to accurately represent the product to an online consumer.
